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The Learning Conference 2003

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Presentation Details


Using the Power of Entertainment to Educate: Entertainment-Education Strategy in the Classroom

Gail Love.

The purpose of this paper is to discuss the efficacy of the entertainment-education (E-E) strategy of communication in addressing teaching challenges in both formal and non-formal education. E-E interventions are tremendously varied, ranging from street theater to television soap operas. While almost all E-E research has centered on radio or television soap operas with messages concerning public health, it is time to explore attributes of various formats, both mediated and interpersonal, for application in a wide range of educational needs. It is also time to explore the efficacy of combining E-E interventions with group discussions facilitated by an educator in a classroom setting. Because E-E interventions can be designed to communicate messages at any level of literacy, from simple comic book-like written materials to short video presentations in an entertainment format such as cartoons or soap operas, they lend themselves to many applications, from language classes to K-12 to lifelong education, particularly to address personal empowerment issues. Global challenges in the new century call for innovative approaches to education. The innovativeness of the E-E strategy should be considered.


Gail Love  (United States)
Assistant Professor
Department of Communications
California State University Fullerton

Gail D. Love, Ph.D. is presently an Assistant Professor in the advertising sequence of the Department of Communictions at California State University-Fullerton. She brings a unique background of over 20 years in the marketing/advertising field combined with nearly ten years of teaching part-time, culminating with becoming a full-time professor two years ago. Dr. Love's research interests are in social marketing, specifically in the area of public health communication campaigns. She holds a Ph.D. from the Annenbergh School at the University of Southern California and currently resides in Pasadena, CA.

  • Entertainment-Education
  • Entertainment intervention

(30 min Conference Paper, English)