Attention: This site looks better in the latest Mozilla or Internet Explorer.

The Learning Conference 2003

Home | Newsletter | Call for Papers | Register

Presentation Details

 

A Study of Business Education Research Outlets

Faye S. McIntyre, James McIntyre Jr, Mary Kay Rickard.


Business school faculty are seeking to respond to a renewed emphasis on the scholarship of teaching and must find publication outlets for their work. Though a number of studies have assessed the source and content of education oriented journal publications in specific business disciplines, no cross-disciplinary assessment of publishing opportunities exists. Initial findings of the study indicate that the number of publication outlets has increased dramatically, at an even faster rate than overall business outlets. Overall circulation of education-related business journals has increased, though a larger percent of current journals have relatively small circulations. Recent trends identified in the analysis include the introduction of journals that are distributed exclusively on-line and an increasingly specialized array of education-related business journals.

Presenters

Faye S. McIntyre  (United States)
Associate Professor of Marketing
Department of Marketing & Real Estate Richards College of Business
State University of West Georgia

Faye S. McIntyre holds a Ph.D. from the University of Georgia and has completed professional development programs at Columbia University and the University of California at Berkley. Her research has been published in Marketing Education Review, Journal of Marketing Education, International Marketing Review, Journal of International Marketing, Journal of Business Research, and other journals. In addition, Dr. McIntyre has papers published in numerous conference proceedings and several trade publications.


James McIntyre Jr  (United States)
Associate Professor

Jacksonville State University



Mary Kay Rickard  (United States)
Instructor

State University of West Georgia


Keywords
  • Business Education
  • Business Journals



(30 min Conference Paper, English)